Case Study
Hibu partners with AudioEye for ongoing accessibility compliance
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Summary of key benefits
Ongoing Compliance
Continuous monitoring and updates to ensure legal compliance with evolving accessibility standards, not just compliance at a single moment in time.
Ease of Implementation
Seamless integration and automation of accessibility features across all websites, creating accessible, compliant websites.
Accessibility at Scale
Accessibility solution installed on over 40,000 customer websites.
Background
Hibu(opens in a new tab) provides custom digital marketing solutions for local businesses across the United States, maximizing marketing ROI for over 70,000 clients across home services, auto, legal, medical professionals, and more. We give clients a single, trusted, DIFM (Do It for Me) partner with an unmatched one-on-one service model. Our proprietary technology platform powers a comprehensive marketing suite including an advanced website and online presence, marketing automation, review and reputation management, email and text marketing, SEO, and multi-channel digital advertising on search, display, and social media. Hibu is a Meta Marketing Partner, Google Partner, Microsoft Advertising Select Channel Partner and Amazon Ads partner.
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Expertise, ease of use, compliance
Challenge
Many Hibu clients expressed concerns about meeting compliance standards and had little to no expertise in digital accessibility. Further, many small business owners didn’t have the time to become accessibility experts.
The Hibu team had dabbled with accessibility but knew they would need a more comprehensive solution encompassing its website and customer needs.
Hibu set out to find an accessibility solution that could integrate into every website built on their platform, ensuring compliance with legal standards without imposing additional costs on their clients.
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Solution
Hibu partnered with AudioEye to integrate advanced accessibility features into their website offering and ensure that every website built by Hibu was built with accessibility in mind.
The integration process was designed to be seamless, minimizing disruption to Hibu’s workflow and maximizing operational efficiency.
"We are pleased that AudioEye continuously improves the product to keep our customers' sites compliant. Our frequent performance improvements are extremely important to us, especially since it is another Javascript component on our site. We want to make sure it’s not impacting users. The continued performance updates greatly improve our website drop-off rate."
— RC Thompson, AVP Digital Product Management | Hibu
Ongoing compliance
One of the standout benefits is our ability to ensure ongoing compliance, continuously updating its platform to stay current with changing accessibility laws. This ongoing compliance is critical for mitigating legal risks and providing peace of mind for both Hibu and its clients. Since partnering with AudioEye, Hibu has not faced any new client lawsuits related to accessibility, underscoring the effectiveness of this approach.
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“Being compliant is a huge priority for us – and it’s not just legal compliance at a single point in time. AudioEye is very good at keeping up to date with the changing laws, which keeps us compliant continuously.”
— RC Thompson, AVP - Digital Product Management | Hibu
Results
Since partnering with AudioEye, Hibu has installed accessibility features on over 40,000 customer websites. The collaboration has resulted in several significant benefits:
Compliance and legal protection
Hibu has effectively mitigated the risk of lawsuits, experiencing no new client lawsuits related to accessibility since partnering with AudioEye. This provides peace of mind for both Hibu and its clients.
Enhanced customer satisfaction
The automated integration process has streamlined Hibu’s workflow, allowing for the seamless inclusion of accessibility features in every website build without additional effort.
Operational efficiency
The automated integration process has streamlined Hibu’s workflow, allowing for the seamless inclusion of accessibility features in every website build without additional effort.
Ongoing improvements
Our continuous updates and performance enhancements ensure that websites remain compliant and user-friendly without negatively impacting site performance.
The commitment to accessibility
Hibu has made a significant commitment to accessibility, a dedication that is evident in every aspect of their operations. This commitment is reflected in their comprehensive approach to educating both their salesforce and internal users about accessibility standards, ensuring that their sites remain compliant. The collaboration with AudioEye has transformed how Hibu approaches website design, with a strong emphasis on accessibility. They now consistently consider factors such as contrast and text size, which were honed through the implementation of our solutions. This focus on accessibility is prioritized in their design processes, ensuring that every new website build incorporates these critical elements from the outset.
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