1B+ people worldwide have a disability

This is no small segment of the population. More than 1 billion people represents 15% of the world’s population. Is your website accessible to the world's largest minority market?

1 in 4

26% of the United States population of adults living with some form of disability. That’s 1 in 4 adults.


Those with accessibility needs who experience barriers on more than a quarter of websites they visit for the first time.


Customers with disabilities who are forced to abandoned a website, and a potential purchase, if the website is difficult to navigate.

Common Accessibility Pitfalls

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Low Color Contrast

Foreground and background colors need a 4.5 to 1 contrast for normal text; 3 to 1 for larger text (14 point or larger).

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Missing Alt Text On Images

An accurate description of each image for screen reader users.

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Visual Focus

A content element has a visible outline.

Descriptive Link Text

“Click here” or “read more” are too ambiguous.

Keyboard Accessibility

Users can utilize the keyboard to access all content and functionality.

Defining Digital Accessibility PDF

Want to print or share? Download an accessible PDF version of Defining Digital Accessibility.

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