Industry News from Around the Web - October 2016





  • NBDC Commissions 2nd National Public Opinion Survey on Disability

    Oct 27, 2016

    • "Poll examined the current state of public opinion among consumers in the United States around the issues of awareness and treatment of individuals with disabilities by businesses"
    • "There is more attention paid to the lack of disability diversity in advertising, marketing, and employment - especially since it represents the fastest growing consumer market in the world."

  • For the disability community, tech is the great equalizer (CNET)

    By Roger Cheng (Oct 24, 2016)

    • "The national unemployment rate for people with disabilities is 8.7 percent, or nearly twice the rate of people without disabilities, according to the Department of Labor. More worrisome, the percentage of those with disabilities participating in the labor force is just 19.8 percent, compared with 68.7 percent for those without disabilities."

  • Understanding the Shopping Habits of the Disabled Consumer (Nielsen)

    (Oct 26, 2016)

    • "More than one in three households in the U.S. has a person that identifies with a disability, representing spending power that exceeds $1 billion, according to the U.S. Census."

  • Reaching Prevalent, Diverse Consumers with Disabilities (Nielsen)

    (Oct 26, 2016)

    • "Nearly 4 Million households have a member with an intellectual disability and more than 20 Million households have a member with a physical limitation."

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