Are there other marketing tactics you can use to connect your service with those it serves? | AudioEye
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Are there other marketing tactics you can use to connect your service with those it serves?

Companies can represent compliance by marketing their commitment to compliance for all who visit the site. This can be done through the addition of:

  • Accessibility Statement
  • Certification 

Partnering with AudioEye is a great way to show this commitment, to both customers and auditors. Our certification statement, which includes phrases like: “The AudioEye Certification seal represents a commitment to accessibility and inclusion. The certification process involves automatic and manual testing with the goal of meeting WCAG 2.0 Level AA Standards. By focusing on web accessibility best practices, this website has been optimized for use with 3rd party assistive technology”.

When companies choose to make compliance apart of their bank, they want to highlight this pledge.

Compliance is also represented through usability – having a site that is accessible and usable means considering the use case of individuals with varying abilities.