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Dominic Varacalli

Chief Operating Officer

Dominic Varacalli brings extensive experience straddling product and engineering teams both at his own startups as well as large, multinational companies, leading Citibank mobile product, Tagback, xTrends, serving as director at Kroger Digital, and most recently leading product and operations as a founding partner at Kickstand.

At Kickstand, Dominic led its product and operations with a focus of setting clear outcomes that resulted in products their clients' customers value. As founder of xTrend Analytics, Dominic and team created an integrated approach to omni-channel analytics. Its platform analyzed retail customer traffic across online and brick-and-mortar sales channels, providing actionable insights to contribute to high-level strategy and better corporate decision-making.

While at Kroger, Dominic managed digital delivery teams for Kroger’s digital and eCommerce presence. He fostered innovation, creativity and agile practices to enable Kroger to lead in a growingly more complex market space. Dominic was responsible for growing best-in-class engineering teams, ultimately pushing the company to win in the eCommerce space.

Dominic has a Master’s Degree in Information Systems from the University of Cincinnati.