GUIDE
The Marketer’s Guide for Accessible Design
A free resource to help you create accessible websites, emails, and social media posts.
On this page
For the 1.3 billion people globally with a disability, accessibility barriers can make it difficult to access websites and other digital content. Not only can this impact sales and brand reputation, but it can also expose businesses to the risk of legal action.
This checklist can help make your content more accessible to people with disabilities — and move you closer to compliance with laws like the Americans with Disabilities Act (ADA).
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Testing
Testing your content with both people and automation can help you find and fix more accessibility violations.
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Color & Contrast
Using a free color contrast checker can help you create content that people with low vision or color blindness can easily navigate and understand.
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Forms
Eliminate keyboard traps and other accessibility barriers that can prevent users from completing input forms.
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Headings
Help users navigate between pages or sections of your website with clear, descriptive headings.
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Images
Clear, descriptive alt text can paint a full picture of your images — even for people who can’t perceive them visually.
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Content
Clear, descriptive content benefits everyone — but it’s especially important for screen reader users and people with cognitive disabilities.
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Layout & Typography
Layout and typography can draw attention to specific areas of a page, but they’re also key to comprehension for people with visual or cognitive disabilities.
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Links
Clear, descriptive links make it easier for screen reader users and people with cognitive disabilities to navigate between pages on your site.
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Videos
Captions, audio descriptions, and accessible controls can help all users understand and enjoy your videos.
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PDFs & Digital Documents
PDFs and digital documents are often inaccessible for screen reader users and keyboard-only users.
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Email Accessibility
Boost email click rates by making sure images and links are accessible to all recipients.
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Social Media Accessibility
Make every customer touchpoint inclusive by applying the same accessibility best practices to your social media.
Website Accessibility Checker
Check your website’s conformance in seconds
Find out if your site is accessible for people with disabilities and meets the ADA, WCAG, and other requirements.