Kasasa is a wholesale financial technology and marketing services company that sells branded, community-powered products designed to drive profit and growth for community financial institutions. In 2016, Kasasa realized a need to create accessible user experiences for their FIRSTBranch® website customers and end users. They were familiar with digital accessibility and wanted to stay on pace with, or ahead of, similar providers in their industry.

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A senior man with glasses and headphones on sitting at a laptop and holding a credit card

The Challenge

Online banking websites are very large, complex and require a high level of transactional capability, making digital accessibility a critical focus area. Kasasa needed an accessibility provider that could support their technology-first solution and offer human expertise to support their high-touch service offerings.

Once the digital accessibility solution is in place, how would Kasasa maximize customer adoptions to ensure the highest levels of access and compliance?

Kasasa's Goals:

  • Adopt a corporate-level belief in equal access for all
  • Build accessible experiences that increase brand equity
  • Expand marketplace to include people with disabilities
  • Provide customers support & protection from legal action
Pradeep Ittycheria from Kasasa

Kasasa’s customers expect us to provide products and services that help them drive profit and growth. AudioEye®’s solution provides an important layer of compliance, along with opportunities for customers to earn additional revenue and resources for Kasasa to continually grow the program.”

Pradeep Ittycheria


Man wearing glasses sitting a laptop and holding a credit card

The Results

Since launching the full partnership, Kasasa has been made aware of zero accessibility-related legal actions targeting FIRSTBranch customers. In the first eight months of 2021, FIRSTBranch websites had tens of millions of pageviews which resulted in billions of remediations.


AudioEye's technology-first solution monitored over 32 million total pageviews


AudioEye averaged 10+ unique remediations (accessibility fixes) per page


Kasasa captured an additional 15% in average incremental revenue from each FIRSTBranch customer


Nearly 100% of the FIRSTBranch customers are providing an accessible online experience

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