What is the ROI of Accessibility?

How can I maximize my return on investment? Businesses spend millions optimizing ad spend, AB testing landing pages, and tweaking checkout flows all for single digit conversion lifts. But there is one investment with a massive return that most companies overlook: Digital accessibility.

So, what is the true ROI of accessibility? According to Forrester, every dollar invested in UX and accessibility improvements returns 100. Fewer barriers mean more people completing transactions and returning to your site. Plus, a single lawsuit can cost a small business at least $35,000. For larger companies that number climbs past $145,000. With 78% of accessibility lawsuits targeting e-commerce, any business selling online is exposed.

What key performance indicators can measure the ROI of accessibility? Conversion rates, developer hours saved, and the size of the audience you were unintentionally leaving out before. Plus, don't forget about the legal cost you avoid by making your site accessible. Those are the numbers that make the ROI case for accessibility, and they're all measurable. Most companies treat accessibility like a legal box to check the ones pulling ahead know it's one of the highest returning investments you can make for your business.