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Accessibility is a Business Advantage

In the US, 22% of adults have a disability.[2] Remember that for someone with an accessibility issue, if your app isn’t easy to use then they will never use it. You’ve lost a customer and a potential advocate for your product. Designing with this in mind is not only a strong business decision, but also makes your product better for everyone. Think of how adding elevators and ramps isn’t just a benefit for wheelchair users, but also for people with bikes and strollers and suitcases.

What You Need to Know

  • Adding accessibility considerations to your app design is one of the easiest ways to expand your potential market and make your product stronger for everyone.
  • Accessibility thinking — the principle of inclusive design — has a long history of making things better for everyone.


From Story Worth

Nick Baum (Founder of StoryWorth)

April 7, 2016

image via Shutterstock

This is a business decision to make our user base happier…

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