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What does “Conformance” mean?

As it relates to digital accessibility, “conformance” refers to the conformance of digital materials with ADA-related digital accessibility requirements. The level of conformance required is dependent on the company and industry. For example, places of public accommodation such as banks, grocery stores, amusement parks, etc., are required to make their digital content fully accessible, using WCAG 2.0 Level AA as the standard.